Merlin's Frequently Asked Questions > Merlin's Work > Okay, but how do I tell people what you do?
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Like I say, I think of myself as a writer.
If you need something fancier and with a more sophisticated whiff of “personal branding,” you can say that I’m an “independent writer, speaker, and broadcaster.” That’s what I tell people, anyhow. But if you’re looking for something more canonical (since it does seem to come up a lot), here’s some options:
- one-line - “Merlin Mann is the creator of 43folders.com.”
- three-line - “Merlin Mann is an independent writer, speaker, and broadcaster. He’s best known as the creator of and primary contributor for 43folders.com, his website about finding the time and attention to do your best creative work. Merlin does most of what he does on a Mac in the western third of San Francisco.”
- longer - Here you go